The Perfect Resume: basic structure and key points

To get a job in an international company, you will need a resume or CV (Curriculum Vitae) – a document in which job seekers list information about their experience, education, interests and skills.

It’s a kind of challenge to prove on a piece of paper or in a text file that you are better than another person who is applying for the same vacancy. It is not so easy to make a resume correctly, the task becomes more complicated if you need to write in English, and English is not your native language.

Recent studies have shown that HR needs only a minute and a half to understand whether a particular candidate is suitable for the job. That is, you have very little time to impress the employer at the interview.

Sometimes people go to all the trouble to get the coveted offer. So, the British Daniel Conway walked the streets, naked to the waist, with the inscription “employ me” on his chest. He also posted videos on social networks, inviting companies to hire him. In one of the videos, he filmed his daughter next to the inscription: “give my dad a job.”

According to Conway, before he, like a naive teenager, thought that it was enough just to come to the office of any company and get a job. But after all, there are many other people who are no worse versed in a particular area, and you need to somehow stand out among the rest. The inventive Briton still managed to find his company – now he advertises vitamin supplements.

But maybe there are less radical ways to talk about your strengths? First and foremost, you need to radiate confidence. If you are not confident in your abilities and skills, then why, exactly, should an employer believe in you? When it comes to finding a job, excessive modesty is not needed.

And one more thing: it is important to competently compile a resume, because this is the first thing that your potential employer makes an impression of you and evaluates your skills and experience.

The summary should be brief: all the necessary information should fit on one page. Accuracy, numbers and dates are important, you should not embellish anything, it is even better to do without ironic turns. Approach resume writing with complete seriousness. Pay attention to spelling and grammar.

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1. Personal information

It is worth being very careful with how much personal information you provide. What may be acceptable and even required in some countries will be received without much enthusiasm in others.

What you always need to do in CV (or in résumé, as they say in the US) is to introduce yourself. So first of all, specify the name and surname. It’s also a good idea to provide contact information so that HR can contact you. As a contact, you can specify not only an email or real address, but also a link to a LinkedIn profile: if you are interested, the manager will check you on social networks in any case.

But with such details as social status, religious, national or ethnic affiliation and even the date of birth, it is worth being careful. The same goes for photos. Some countries, notably the U.S., have strict anti-discrimination laws, and managers are not allowed to hire people based on their appearance, age, gender, or social status.


Name: Jane Ivanova
Address: 01001, 15 Pushkin St, Kiev, Ukraine
Phone number: +380-983344732
Telegram: jannyiv

2. Objective

In the purpose section of the resume, you need to indicate what position you would like to get in a new company and why you believe that you are the best candidate. You will need to find effective arguments that will convince the employer that it is worth taking you to work.

The goal might look like this:

Seeking a position as a chief marketing officer at a digital advertising agency to leverage my skills in copywriting, marketing research, and leadership. – Looking for a job as a marketing director where I could apply my experience in copywriting, participation in research, as well as leadership qualities.

3. Employment History

The future employer will definitely look for relevant work experience in your resume. You do not have to list all your extensive experience, rather it is worth highlighting what can be useful at a new place of work.

List your professional experience, starting from now on. Specify the years of work and the names of the organizations. Highlight a bulleted list of your responsibilities and experiences in each of the positions mentioned. Choose the most important thing from the work biography, that is, exactly what matters to the new company you want to get a job in.

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The duties that you performed are better written using the gerund:

Writing copies for ads

Developing marketing strategies


Launching marketing campaigns

Analyze of the results

Running user acquisition campaigns

Collaboration with influencers

4. Education

Education is another important piece of information for your employer. List the specialties and qualification levels you have obtained, the names of the educational institutions in which you studied. Put a graduation date. If there is little or no work experience, focus more on education or talk about informal work, freelancing experience. Perhaps you have interned in some companies, write about it too.

If you have a lot of experience, then information about education can be reduced to the most basic and indicated literally a couple of lines.


Kyiv National University of Technologies and Design, Law department, Master’s Degree in Marketing (2001–2006)

2017 – August 2018: Marketing Analytics Company, San Francisco

Data specialist.

Handling the tasks of setting various ad campaigns. (Data Scientist, Setting Up Ad Campaigns)

2011–2017: Company NTTH, Orel

Ad campaign specialist.

Advising clients on the type of ads they need.

(Advertising Campaigns Specialist: Advice to clients on the selection of suitable types of advertising.)

5. Skills and Interests

In the skills section, you should not list everything that you can do, especially if this list turns out to be too long. Recruiters are usually looking for exactly the skills that are important to them:

  • work with programs and platforms that are relevant for work
  • knowledge of foreign languages (indicating the level: elementary, intermediate, upper-intermediate, advanced, native)*

*If you report that you have passed international exams, it is worth indicating the name of the test and the final score.

What other skills can be mentioned:

  • Problem solving
  • Data analysis
  • Writing
  • Marketing
  • Negotiations
  • Project management
  • Administrative skills
  • Teamwork (teamwork)
  • Flexibility
  • Attention to details

Be prepared for the fact that each of the skills you listed you will later (at the interview) need to be supported by an example from your experience.

In addition to skills, you can mention your hobbies and interests, but only those that are either relevant to the work, or confirm the skills you listed.

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If you have recommendations, let us know that they can be obtained upon request.

Try to fit all the important and necessary information on one page – very rarely when it comes to reading the second.

Do not forget that along with the resume, many recruiters expect a cover letter – a motivation letter that, in fact, summarizes your resume, personalizes it and explains in a few lines why you would like to get this particular job.

Finally, we offer an example of a resume:

Jane Jackson

Chief marketing officer


I have seven years' experience in various digital marketing roles. I have a proven ability to develop successful marketing strategies and run advertising campaigns in line with brand identity and values. I am an experienced analyst with good communication skills, and have comprehensive experience of using my specialist knowledge and expertise in digital analytics for a number of marketing projects.

Employment History

April 2021 – present

Digital Marketing Specialist for ADventure Company, a digital advertising agency based in New York

- My role involves working to tight deadlines to design and launch marketing campaigns via SMM and advertising platforms such as Google Ads and Yandex.Direct.
- I have gained a decent experience of working with a range of SMM/SEO platforms and some other marketing tools.
- I specialize in driving advertising campaigns and excel in analyzing their impact.
- I have experience in expanding brand presence on social media and SERP.

Oct 2018 – June 2016

I took a vacation shifting from employment to travel and writing.

- I visited 20 countries, started several travel projects with some experienced project founders.
- I developed my following on social media and my travel projects started to bring some money through advertising.

Aug 2016 – Oct 2015

CRM Manager, CrunchTech Company

Responsibility for SMM strategy and analyzing several marketing channels. I lead many advertising campaigns to increase visibility of our brand. I also supervised four product development projects.


2019 Diploma in Digital Advertising, McDaniel College, Budapest, Hungary
2017 A-levels (Marketing, English, Web Design), California Institute of the Arts, USA

Skills and Interests

- Competent PHP developer
- Skilled in Photon Engine and Google Web Designer
- Advanced Hungarian (C2)
- Intermediate Polish (B2)
- Writing
- Reading

Available on request

Written by Shubham

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